Rich Myers, who has run the financial communications & capital markets at Edelman, is now heading up Profile Advisors, a Prosek Partners unit focused on brand building, reputation management and strategic communications.
Its primary practice areas encompass capital markets positioning, executive positioning, crisis communications, regulatory issues management and special situations (i.e., activist campaigns, distressed investment positions, transactions and other portfolio issues),
“We see a clear opportunity to disrupt the landscape of financial media relations boutiques that have historically just played defense for their clients,” Myers said. “Every client now needs their own proactive game to control how they are perceived.”
Profile’s co-founders include Russell Nuce, who was chief strategy officer at multi-channel video retailer Evine Live, and Greg Marose, who was VP at Edelman.