Gus Weill
Gus Weill

Gus Weill, Louisiana PR man, political strategist and writer, died April 13 at a hospice in Baton Rouge. He was 85.

Son of a Lafayette mule salesman, Weil opened an advertising agency in Baton Rouge following a three-year stint in the Army.

He worked for Gov. Jimmie Davis and on the Pelican State presidential campaign for John F. Kennedy.

Weill though made his mark while managing the gubernatorial campaign of long-shot candidate John McKeithen, whom he would then serve as executive secretary.

He went on to manage gubernatorial races for Edwin Edwards and Dave Treen and mentored the likes of James Carville.

Weill hosted the “Louisiana Legends” public broadcasting series for more than two decades.

He wrote plays that ran off and on Brodway and eight novels through “The Cajuns,” which was reviewed as a powerful look at 1950s bayou country.

Weill experienced the loss of son, Gus, Jr., who worked at Edelman and took his own life in 2004. He was 42. Weill is survived by his grandson, Gus Solomon Weill.