Latin America communications consulting agency Newlink has acquired Madrid-based lifestyle shop Globally Eventos y Comunicación SA.

Terms of the accession were not publicly disclosed.

Globally is Spain’s third-largest PR agency. Newlink in a statement said the deal positions the agency as one of the largest communications firms serving Spanish-speaking markets in terms of billings, clients and staff.

Sergio Roitberg
Newlink CEO Sergio Roitberg (L) with Globally founding partners Carlos Serantes and Olivier Vallecillo.

The joint entity will now operate in Spain as Newlink Consulting and Communications Spain. Globally founding partners Carlos Serantes and Olivier Vallecillo will lead this unit, while Globally executive partners María de la Puerta and Susana López will oversee the agency’s beauty and fashion practice and its Barcelona operations.

“Newlink strives to ignite transformation for our clients through innovation, collaboration and strategy – which perfectly align with Globally’s values and stellar record,” Newlink CEO Sergio Roitberg told O’Dwyer’s. “We are confident Globally’s expertise in communication, specifically in the fashion and beauty industries, will enhance our capabilities and ensure we can best serve a variety of brands throughout the world.”

Miami-based agency Newlink Group, which was founded in 1998, maintains additional offices in New York, Argentina, Colombia, Dominican Republic, Mexico and Peru.