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Percepture has been named PR agency of record for toy brand Wham-O. The agency will spearhead Wham-O's business-to-business and business-to-consumer communications efforts in conjunction with the company's 70th anniversary and launch of new products. Wham-O produces such iconic toys as the Frisbee. Hula Hoop and Slip ’N Slide. Percepture is a New York-based, fully-integrated public relations and (digital) marketing firm, specializing in campaigns for business-to-business and consumer organizations in the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise.
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Magrino has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the areas of travel, real estate, food, wine, spirts, and consumer. 11 Hoyt is Tishman Speyer’s new luxury residential tower located in Downtown Brooklyn, which is slated to launch sales in summer 2018. Everdure by Heston Blumenthal is a line of barbeque grills developed by celebrity chef Heston Blumenthal in collaboration with the Everdure company. Miracle is a family of holiday pop-up bars which will operate from November 23 to December 24 in over 100 locations around the world.
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Bob Gold & Associates has been selected by Questex’s FierceCable, a daily business and technology briefing for cable service providers, to promote its new conference, The Pay TV Show. The event, which will take place May 14-16 in Denver, will bring together leading cable, telecom, OTT, programming and tech companies to discuss the innovative technologies, strategies, and business models that industry leaders are using. “The pay TV industry is going through an intense transformational period,” said Kevin Gray, publisher, telecom and M&E Group at FierceMarkets. “We’re confident Bob Gold & Associates will help establish The Pay TV Show as the pre-eminent programming and distribution conference for right now, for this industry.”
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
