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Percepture has been named PR agency of record for toy brand Wham-O. The agency will spearhead Wham-O's business-to-business and business-to-consumer communications efforts in conjunction with the company's 70th anniversary and launch of new products. Wham-O produces such iconic toys as the Frisbee. Hula Hoop and Slip ’N Slide. Percepture is a New York-based, fully-integrated public relations and (digital) marketing firm, specializing in campaigns for business-to-business and consumer organizations in the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise.
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Magrino has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the areas of travel, real estate, food, wine, spirts, and consumer. 11 Hoyt is Tishman Speyer’s new luxury residential tower located in Downtown Brooklyn, which is slated to launch sales in summer 2018. Everdure by Heston Blumenthal is a line of barbeque grills developed by celebrity chef Heston Blumenthal in collaboration with the Everdure company. Miracle is a family of holiday pop-up bars which will operate from November 23 to December 24 in over 100 locations around the world.
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Bob Gold & Associates has been selected by Questex’s FierceCable, a daily business and technology briefing for cable service providers, to promote its new conference, The Pay TV Show. The event, which will take place May 14-16 in Denver, will bring together leading cable, telecom, OTT, programming and tech companies to discuss the innovative technologies, strategies, and business models that industry leaders are using. “The pay TV industry is going through an intense transformational period,” said Kevin Gray, publisher, telecom and M&E Group at FierceMarkets. “We’re confident Bob Gold & Associates will help establish The Pay TV Show as the pre-eminent programming and distribution conference for right now, for this industry.”
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
