Percepture has been named PR agency of record for toy brand Wham-O. The agency will spearhead Wham-O's business-to-business and business-to-consumer communications efforts in conjunction with the company's 70th anniversary and launch of new products. Wham-O produces such iconic toys as the Frisbee. Hula Hoop and Slip ’N Slide. Percepture is a New York-based, fully-integrated public relations and (digital) marketing firm, specializing in campaigns for business-to-business and consumer organizations in the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise.


Magrino has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the areas of travel, real estate, food, wine, spirts, and consumer. 11 Hoyt is Tishman Speyer’s new luxury residential tower located in Downtown Brooklyn, which is slated to launch sales in summer 2018. Everdure by Heston Blumenthal is a line of barbeque grills developed by celebrity chef Heston Blumenthal in collaboration with the Everdure company. Miracle is a family of holiday pop-up bars which will operate from November 23 to December 24 in over 100 locations around the world.


Bob Gold & Associates has been selected by Questex’s FierceCable, a daily business and technology briefing for cable service providers, to promote its new conference, The Pay TV Show. The event, which will take place May 14-16 in Denver, will bring together leading cable, telecom, OTT, programming and tech companies to discuss the innovative technologies, strategies, and business models that industry leaders are using. “The pay TV industry is going through an intense transformational period,” said Kevin Gray, publisher, telecom and M&E Group at FierceMarkets. “We’re confident Bob Gold & Associates will help establish The Pay TV Show as the pre-eminent programming and distribution conference for right now, for this industry.”