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Percepture has been named PR agency of record for toy brand Wham-O. The agency will spearhead Wham-O's business-to-business and business-to-consumer communications efforts in conjunction with the company's 70th anniversary and launch of new products. Wham-O produces such iconic toys as the Frisbee. Hula Hoop and Slip ’N Slide. Percepture is a New York-based, fully-integrated public relations and (digital) marketing firm, specializing in campaigns for business-to-business and consumer organizations in the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise.
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Magrino has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the areas of travel, real estate, food, wine, spirts, and consumer. 11 Hoyt is Tishman Speyer’s new luxury residential tower located in Downtown Brooklyn, which is slated to launch sales in summer 2018. Everdure by Heston Blumenthal is a line of barbeque grills developed by celebrity chef Heston Blumenthal in collaboration with the Everdure company. Miracle is a family of holiday pop-up bars which will operate from November 23 to December 24 in over 100 locations around the world.
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Bob Gold & Associates has been selected by Questex’s FierceCable, a daily business and technology briefing for cable service providers, to promote its new conference, The Pay TV Show. The event, which will take place May 14-16 in Denver, will bring together leading cable, telecom, OTT, programming and tech companies to discuss the innovative technologies, strategies, and business models that industry leaders are using. “The pay TV industry is going through an intense transformational period,” said Kevin Gray, publisher, telecom and M&E Group at FierceMarkets. “We’re confident Bob Gold & Associates will help establish The Pay TV Show as the pre-eminent programming and distribution conference for right now, for this industry.”
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
