 Julie O'Donnell |
KYNE, specialty healthcare communications firm, has become a lead investor in Medit, an artificial intelligence based medical education platform. Medit co-founder Julie O’Donnell will serve as KYNE’s global head of digital, leading digital strategy and oversee the firm’s digital resources.
Before starting up Medit, O’Donnell held executive positions at Danish pharmaceutical company Lundbeck and Publicis D Healthcare, engaging healthcare stakeholders across such therapeutic areas as psychiatry, neurology and diabetes.
KYNE’s investment is part of a move to beef up its digital services, analytics tools and media capabilities. Medit curates sources including medical journals, blogs, websites and podcasts, and then uses machine learning to create customized recommended content for medical professionals.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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