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Brilliant PR & Marketing has formed a focused partnership with Highlights for Children, Inc. Best known for Highlights Magazine, the company produces magazines, books, websites, mobile apps and subscription clubs aimed at kids 12 and under. Brilliant’s work for Highlights will focus on books from Highlights Learning and Highlights Press in addition to Hello magazine for babies and the Hidden Pictures mobile app. The agency will also help develop and promote Highlights’ 10th annual State of the Kid Survey. Brilliant’s partnership with Highlights will be overseen and guided by Clark Nesselrodt, previously of Hunter PR and MSLGroup, who joined the agency as vice president in May 2017.
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RMD Advertising, advertising, PR and brand strategy shop, has added McClure’s Pickles to its roster of challenger food brands. RMD will assist with raising awareness and knowledge about McClure’s by providing tactical counsel on brand strategy, digital, social media and PR. McClure’s has manufactured, prepared and distributed pickles, relishes and snacks since 2003. RMD’s other clients in the challenger food space include Graeber’s Ice Cream, Keystone Meats and the Little Caesars Pizza Kit Fundraising Program.
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FWV Fetching, the pet and veterinary division of French/West/Vaughan, has been named agency of BodeVet, a developer of advanced transfusion treatment options for the veterinary industry. The agency will provide PR and marketing services to promote what BodeVet says is the world’s first injectable freeze-dried platelet derived product. “With the agency’s expertise in the veterinary industry, BodeVet is confident in its abilities to enhance brand and product awareness and leverage our clinical trial study, 1-2017 K9,” said Anne Hale, DVM, chief technical officer at BodeVet. Headquartered in Rockville, Maryland, BodeVet is a wholly owned subsidiary of biotech company Cellphire.
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The Decker/Royal Agency has made three additions to its client roster—the Department of Culture and Tourism, Abu Dhabi; Royal Champagne Hotel & Spa and The Villas at Le Barthélemy. The Department of Culture and Tourism - Abu Dhabi manages the emirate’s tourism sector, marketing the destination internationally. Royal Champagne Hotel & Spa is a wellness destination in France’s Champagne wine region. The Villas at Le Barthélemy consists of two six-bedroom villas on the Caribbean island of Saint-Bathélemy. Decker/Royal’s client roster also includes Sandals Resorts, international guided tour company Trafalgar, Uniworld Boutique River Cruise Collection and Reno Tahoe.
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Hue & Cry has been selected to handle US public relations for Azamara Club Cruises. The agency has represented Azamara in the UK for the past four years. The cruise line offers what its president and CEO Larry Pimental calls “immersive land and sea itineraries for the well-traveled explorer.” It is introducing Amazara Pursuit, its third ship, in August. Other Hue & Cry clients include Casa Angelina on the Amalfi Coast, Pulitzer Amsterdam, Mondrian London, M Social in Singapore & Auckland and travel club Mr & Mrs Smith.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
