|
|
Esra Erkal-Paler, who heads global external communications at pharmaceutical giant AstraZeneca, is moving to Coty as worldwide corporate affairs officer.
The move reflects the return to the beauty products category for the one-time UK/Ireland internal/external communications staffer at L’Oreal Group. She left L’Oreal to serve as executive director of the UK’s Advertising Standards Authority.
Camillo Pane, CEO at Coty, praised Erkal-Paler’s more than 20 years of experience spanning the beauty, consumer goods, healthcare and regulatory sectors. “She has a strong track record of transforming corporate reputation with a multi-channel mindset for engaging internal and external stakeholders,” said Pane in a statement.
Erkal-Paler, who began her career at Burson-Marsteller and Weber Shandwick, will be based in London when she joins Coty on May 21.

Esra Erkal-Paler
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.





