 Craig Ferrence |
Gatesman has brought on Craig Ferrence as senior VP, creative director and Christy Kelly as VP, group account director. Ferrence joins Gatesman from MARC USA, where he was associate creative director. He has also served as a senior art director at both Digitas and FCB Chicago. At Gatesman, he will play a central role in evolving creative strategies and executions within the agency. Kelly comes to Gatesman from Discover Financial Services, where she was senior manager, marketing acquisition. Before that, she was vice president, group account director at marketing and advertising agency Noble. In her new role, she is tasked with driving strategy and creative thinking for the agency’s higher education clients. She will also help guide marketing and media planning for new business opportunities.
 Noah Will |
Minneapolis-based broadhead has hired Noah Will as senior VP, executive creative director. Will comes to broadhead from Grey, where he was a group creative director, based in New York City. He has also held senior positions at Fallon Worldwide, Olson and Crispin Porter + Bogusky, working with such clients as Gillette, Jell-O, the National Football League, BMW and Citibank. In his new position, Will leads broadhead’s 20-person creative team and sits on its leadership team.
 Madeline Beck |
Crosby Marketing Communications has promoted Madeline Beck and Tim Staines to associate VP. Beck joined Crosby in 2009, and had led a variety of public service advertising and digital marketing campaigns. As associate VP, she leads several large government accounts, including the U.S. Department of Health and Human Services’ national campaign to encourage organ donor registration and the Social Security Administration’s effort to increase the public’s use of online services. Her career began at Young & Rubicam in New York. Before coming to Crosby in 2012, Staines was a senior eMarketing specialist at Maxim Healthcare Services and a search marketing manager at Ephricon Web Marketing. As associate VP, director of digital program management, he leads a team of digital program managers, analysts and developers to implement integrated digital marketing programs, including paid search, email, mobile and online acquisition campaigns.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
