 Craig Ferrence |
Gatesman has brought on Craig Ferrence as senior VP, creative director and Christy Kelly as VP, group account director. Ferrence joins Gatesman from MARC USA, where he was associate creative director. He has also served as a senior art director at both Digitas and FCB Chicago. At Gatesman, he will play a central role in evolving creative strategies and executions within the agency. Kelly comes to Gatesman from Discover Financial Services, where she was senior manager, marketing acquisition. Before that, she was vice president, group account director at marketing and advertising agency Noble. In her new role, she is tasked with driving strategy and creative thinking for the agency’s higher education clients. She will also help guide marketing and media planning for new business opportunities.
 Noah Will |
Minneapolis-based broadhead has hired Noah Will as senior VP, executive creative director. Will comes to broadhead from Grey, where he was a group creative director, based in New York City. He has also held senior positions at Fallon Worldwide, Olson and Crispin Porter + Bogusky, working with such clients as Gillette, Jell-O, the National Football League, BMW and Citibank. In his new position, Will leads broadhead’s 20-person creative team and sits on its leadership team.
 Madeline Beck |
Crosby Marketing Communications has promoted Madeline Beck and Tim Staines to associate VP. Beck joined Crosby in 2009, and had led a variety of public service advertising and digital marketing campaigns. As associate VP, she leads several large government accounts, including the U.S. Department of Health and Human Services’ national campaign to encourage organ donor registration and the Social Security Administration’s effort to increase the public’s use of online services. Her career began at Young & Rubicam in New York. Before coming to Crosby in 2012, Staines was a senior eMarketing specialist at Maxim Healthcare Services and a search marketing manager at Ephricon Web Marketing. As associate VP, director of digital program management, he leads a team of digital program managers, analysts and developers to implement integrated digital marketing programs, including paid search, email, mobile and online acquisition campaigns.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
