Ruder Finn has won Forbes Travel Guide covering Asia, Europe, the Middle East and Latin America. Ruder Finn Asia has been doing work for FTG on a contract basis for the past six years and the new agreement expands that relationship. The agency has been tasked with developing a strategic communication approach to coincide with FTG’s goal of serving more than 60 countries worldwide as it marks its 60th anniversary. Forbes Travel Guide, which was founded as Mobil Travel Guide in 1958, uses its Star Rating system to assess hotels, restaurants, and spas based on 900 standards, emphasizing quality of service.
Feintuch Communications is the agency of record for BorderX Lab, Inc., a technology enabled, cross-border e-commerce company. Feintuch Communications will be responsible for implementing an integrated strategic relations program to build brand, retailer and business community awareness of BorderX Lab’s solution for Western brands and merchants targeting the Chinese market. BorderX Lab currently partners with more than 50 merchants, including Saks, Peter Thomas Roth, Finish Line, Forzieri and Everlane, to bring a catalog of more than five million different products to Chinese consumers via the company’s iOS and Android Beyond App. The Feintuch Communications BorderX Lab team consists of Henry Feintuch, president; Doug Wright, senior account director; and Richard Anderson, senior managing director.
Child’s Play Communications has added UrbanHello to its client roster. Child’s Play will manage media and influencer relations for REMI, the company’s new baby monitor, in the U.S. Designed by a French couple – both engineers, with two children — REMI tracks, records and reports a child’s sleep patterns while also operating as a clock, baby monitor, speaker and night light. “We chose to work with Child’s Play Communications because of the agency’s significant understanding of technology for families and relationships with the right media,” said Catherine Seys, cofounder with her husband, Hervé Artus, of UrbanHello.