 |
Hearst Newspapers is entering the pay-per-article world by launching a system that allows advertisers to tie their messages to “hand-selected” stories, rather than just placing them on a specific landing page.
Hearst says the service will focus on breaking news.
Under the service, advertisers could pick key words, as well as set the type of breaking news stories with which they want their ads to appear. When an article meeting their criteria goes up in the specified section of the online publication, their ad will appear with that article.
|
|
A story from Hearst's chron.com, with a promoted headline above the regular one.Developed by “engagement company” SolidOpinion, the system is currently testing at websites affiliated with several Hearst papers, including the San Francisco Chronicle, San Antonio Express-News, Seattle Post-Intelligencer and Connecticut Post.
The ads take the form of what SolidOpinion calls promoted headlines, a line of copy that runs immediately above a story’s headline. That promoted headline, which could also be linked to the advertiser’s website, would be a running part of the site’s editorial content, rather than existing in separate advertising space.
Stories that are not currently sponsored by an advertiser will have a line of type running above them promoting the option of running an ad.
The system would eliminate one major hurdle that faces banner ads on web pages: ad-blocking software. “We’re not banner code, we’re part of the page, so we can’t get blocked,” a promotional video from SolidOpinion says.
WNET, the nation’s largest public media company, names Edward O’Keefe its next president and CEO, effective September 21. O’Keefe succeeds Neal Shapiro, who becomes president emeritus and will retire at the end of the year... The Stealth Bot Prohibition Act, which would empower news publishers and other content providers to defend themselves by mandating transparency for all bots crawling their sites, in introduced in the House by Rep. Laurel Lee (R-FL) and Rep. Valerie Foushee (D-NC)... Google gets socked by European Union regulators with a $1 billion fine for using the platform’s dominance as a search engine to illegally undercut competition.
Boston Globe Media acquires InstaTrac, a company that provides subscription-based services aimed at making government information easier to find, track, and understand... AARP names former New Republic CEO and publisher Michael Caruso as its SVP and chief content officer, unifying the organization's portfolio of media, live events and digital platforms... The Fund for American Studies, an educational nonprofit, awards its inaugural Journalism Excellence Fellowships.
Trump Media and Technology Group Corp. has replaced CEO and former California Congressman Devin Nunes with Kevin McGurn, a seasoned media sales executive.
The Pittsburgh Post-Gazette is being bought by the Venetoulis Institute for Local Journalism, a nonprofit that is the parent organization of the Baltimore Banner... The British Broadcasting Corporation is axing approximately 2,000 jobs, about 10 percent of its work force... Snap, the company behind Snapchat, is also succumbing to layoff fever, announcing plans to lay off 16 percent of its employees, about 1,000 people.
CBS News Radio will go off the air on May 22, part of the axe-swinging managerial plan put into play by CBS editor-in-chief Bari Weiss... The Economist, which was first published in 1843, is changing hands. Canadian billionaire Stephen Smith has agreed to acquire a 26.9 percent stake in the publication from Lady Lynn Forester de Rothschild, her family and family foundation... Nexstar Media Group says it has closed its acquisition of TEGNA, the broadcast, digital media and marketing services company that was formed in 2015, when the Gannett Company split into two publicly traded companies.
