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MP&F Public Relations has rebranded as MP&F Strategic Communications, a nod to the agency’s growing service areas and integrated approach. The rebrand follows the additions of Mary Elizabeth Davis, former managing editor of Southern Living, as the company’s creative services director and Knight Stivender as its first director of Integrated Marketing. Senior and founding partner Mark McNeely will launch communications consultancy McNeely Brockman Public Relations, located in-house at MP&F, in June. MP&F’s service offerings include advertising, branding, crisis communications, digital and social media, event management, graphic design, influencer outreach, internal communications and website development services.
 George C. Tagg, Jr. |
Hill+Knowlton Strategies has created a global client practice devoted to the government and public sector. The practice will be led by George C. Tagg, Jr., who was most recently NATO policy advisor for the Department of State. He has also served as political-economic officer at the U.S. Embassy in Kiev, and foreign policy and national security advisor to former Congressman John Tanner (D-TN). Mr. Tagg will work with H+K’s executive team, regional leadership and client leads to support clients worldwide. Part of WPP, Hill+Knowlton has 85 offices on six continents.
 Nadia Ali |
Former Island Records director of publicity Nadia Ali has launched her own firm, Nadia Ali PR. Before coming to Island, Ali worked under long-time music industry publicist Liz Rosenberg at both Warner Bros. Records and Liz Rosenberg Media on campaigns for Madonna, Cher, Stevie Nicks, Fleetwood Mac and Chris Isaak. Ali told Variety that the boutique agency will create “out-of-the-box and strategic press campaigns.” She will continue to work with such Island artists as Grammy-nominated Mike Posner and soul-pop singer Bishop Briggs.
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Cleantech communications firm Tigercomm is releasing a playbook for cleantech companies trying to establish a presence in the marketplace. Tigercomm president Mike Casey partnered with director of marketing and digital Sarah Lippincott on No Time For Legacy — How Clean Energy Companies Can Engage Customer Prospects Faster in an Attention-Scarce World. “Most cleantech companies we talk to find it harder to get prospects to pay attention,” said Casey. “Those applying legacy marketing strategies will continue to face challenges unless they adapt to changes in buyers’ purchasing habits.” The book can be downloaded at Tigercomm’s website.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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