Jodi Brooks, former chair of Burson-Marsteller’s U.S. technology operations, has moved to Finn Partners, where she’s been named leader of the global independent agency’s tech practice.
Brooks succeeds Sabrina Horn, who has led FP’s tech business since 2015 and now becomes a senior advisor at the agency.
Brooks joined B-M in 2013, previously serving as managing director of the agency’s technology practice before she was appointed to lead its U.S. operation in 2016. Brooks was previously stationed at Interpublic powerhouse Weber Shandwick, where she held the title of senior vice president. She also held senior roles at Ketchum and Ogilvy Public Relations.
“Technology is a central driver for all communications, whether from a straight horizontal perspective or across industry verticals — technology and innovation are a critical component for any companies awareness," Brooks told O’Dwyer’s. “I’m energized to be working with such a talented, seasoned, vast and diverse technology team and client portfolio at Finn Partners.”
Tech now accounts for FP’s largest practice area, staffing more than 100 employees and accounting for more than $26 million in 2017 net fees, according to O'Dwyer's rankings of PR firms.