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CMW Media has been selected as PR agency of record by Progressive Care Inc., a healthcare technology services organization and provider of prescription pharmaceuticals, compounded medications and tele-pharmacy services. CMW will provide overall strategic communications planning as well as traditional media relations in an effort to increase overall awareness of Progressive Care’s services in the Florida market. Progressive Care CEO S. Parikh Mars, said the company chose CMA “because of their team’s experience conducting successful communications campaigns for publicly traded companies in emerging markets such as healthcare technology.”
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Praytell Agency, AOR for Elysian Brewing Co., and Donovan Public Relations, which represents rock band Def Leppard, are collaborating on the launch a new beer brand, Def Leppard Pale. The partnership between Praytell and Dononvan includes their PR teams, management and digital/social media efforts. The beer, which is being released in conjunction with a tour headlined by Def Leppard and Journey, will go on sale May 23. It will be available in 16 oz. cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs. Seattle-based Elysian has brewed more than 500 beers since its opened in 1996, many of them reflecting the brewers’ interest in music.
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Newlink has been named agency of record for the Riviera Nayarit Convention & Visitors Bureau. The agency’s tourism practice will be responsible for providing strategic council and executing a communications program for Riviera Nayarit, a beachside travel destination on Mexico’s Pacific Coast. The agency will focus on key markets throughout North and South America, including the U.S., Canada, Argentina, Brazil, Chile, Colombia and Peru. In addition to targeting the luxury travel segment, Newlink will work to increase demand among relevant consumer and trade audiences.
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S&A Communications has been named official agency of record for Marcey Rader Coaching. S&A will assist Marcey Rader with securing speaking engagements and media appearances to help promote her brand. Rader, who founded Marcey Rader Coaching in 2013, is also the founder of the Work Well. Play More! Institute, consulting with and providing workshops to global companies, and has a self-paced online course for the improvement of health, career, business and relationships. Her corporate clients have included Cisco, SAS, Biogen, RTI International, Syngenta and Emaar Properties.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
