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CMW Media has been selected as PR agency of record by Progressive Care Inc., a healthcare technology services organization and provider of prescription pharmaceuticals, compounded medications and tele-pharmacy services. CMW will provide overall strategic communications planning as well as traditional media relations in an effort to increase overall awareness of Progressive Care’s services in the Florida market. Progressive Care CEO S. Parikh Mars, said the company chose CMA “because of their team’s experience conducting successful communications campaigns for publicly traded companies in emerging markets such as healthcare technology.”
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Praytell Agency, AOR for Elysian Brewing Co., and Donovan Public Relations, which represents rock band Def Leppard, are collaborating on the launch a new beer brand, Def Leppard Pale. The partnership between Praytell and Dononvan includes their PR teams, management and digital/social media efforts. The beer, which is being released in conjunction with a tour headlined by Def Leppard and Journey, will go on sale May 23. It will be available in 16 oz. cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs. Seattle-based Elysian has brewed more than 500 beers since its opened in 1996, many of them reflecting the brewers’ interest in music.
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Newlink has been named agency of record for the Riviera Nayarit Convention & Visitors Bureau. The agency’s tourism practice will be responsible for providing strategic council and executing a communications program for Riviera Nayarit, a beachside travel destination on Mexico’s Pacific Coast. The agency will focus on key markets throughout North and South America, including the U.S., Canada, Argentina, Brazil, Chile, Colombia and Peru. In addition to targeting the luxury travel segment, Newlink will work to increase demand among relevant consumer and trade audiences.
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S&A Communications has been named official agency of record for Marcey Rader Coaching. S&A will assist Marcey Rader with securing speaking engagements and media appearances to help promote her brand. Rader, who founded Marcey Rader Coaching in 2013, is also the founder of the Work Well. Play More! Institute, consulting with and providing workshops to global companies, and has a self-paced online course for the improvement of health, career, business and relationships. Her corporate clients have included Cisco, SAS, Biogen, RTI International, Syngenta and Emaar Properties.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
