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Double Forte has added Comedy Central and Superfly, the co-creator of music festivals Bonnaroo and Outside Lands, to its client roster. The agency will work to promote “Comedy Central Presents Clusterfest,” a collaboration between the two companies. Headlined by Jon Stewart and Amy Schumer, the event is a three-day comedy and music festival that will return to San Francisco for its second year. Double Forte will service the account from its New York and San Francisco offices. The agency’s other clients include Silver Spring Foods, Hess Family Wine Estate and NLF Media.
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RED PR has been named agency of record for Love Sun Body, a new reef-safe, natural mineral sunscreen. The agency’s program will include social media, influencer relations, traditional publicity and direct to consumer activations. Love Sun Body, which will launch by June 1 through retailers including Neiman Marcus, Amazon, Birchbox and Credo, is the first American sunscreen certified by international Ecocert COSMOS (cosmetic organic standard) Natural. RED has also promoted Delilah Owens from senior account executive to account manager.
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The Brandon Agency has been selected to deliver a brand messaging strategy and develop a website platform for Security Finance, a Spartansburg, SC-based company that offers traditional installment loans and ancillary services. Brandon will conduct market research to help Security Finance identify opportunities within current and potential market segments. The new website, which will migrate two other sites to the Security Finance platform, is to be built upon an improved content management system. The Brandon Agency represents brands in such industries as banking and finance, e-commerce, food service, healthcare, real estate, technology and tourism.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
