Double Forte has added Comedy Central and Superfly, the co-creator of music festivals Bonnaroo and Outside Lands, to its client roster. The agency will work to promote “Comedy Central Presents Clusterfest,” a collaboration between the two companies. Headlined by Jon Stewart and Amy Schumer, the event is a three-day comedy and music festival that will return to San Francisco for its second year. Double Forte will service the account from its New York and San Francisco offices. The agency’s other clients include Silver Spring Foods, Hess Family Wine Estate and NLF Media.
RED PR has been named agency of record for Love Sun Body, a new reef-safe, natural mineral sunscreen. The agency’s program will include social media, influencer relations, traditional publicity and direct to consumer activations. Love Sun Body, which will launch by June 1 through retailers including Neiman Marcus, Amazon, Birchbox and Credo, is the first American sunscreen certified by international Ecocert COSMOS (cosmetic organic standard) Natural. RED has also promoted Delilah Owens from senior account executive to account manager.
The Brandon Agency has been selected to deliver a brand messaging strategy and develop a website platform for Security Finance, a Spartansburg, SC-based company that offers traditional installment loans and ancillary services. Brandon will conduct market research to help Security Finance identify opportunities within current and potential market segments. The new website, which will migrate two other sites to the Security Finance platform, is to be built upon an improved content management system. The Brandon Agency represents brands in such industries as banking and finance, e-commerce, food service, healthcare, real estate, technology and tourism.