Caroline CallawayCaroline Callaway

In February 2018, ideaMACHINE Studio posted a search for a PR firm for its product, Whiteboard Animation, on

With Bolt Public Relation’s deep roots in working with B2B clients and the results they garner, I immediately reached out to CEO Steve Day and scheduled a call to chat through the company’s PR needs. After competing with several PR agencies, ideaMACHINE Studio ultimately selected Bolt as its agency of record.

Founded in 2010, ideaMACHINE Studio is an award-winning, full-service creative video production studio that partners with brands of all sizes, from small businesses to Fortune 500 companies. While the New York-based studio offers motion capture and graphics, mixed media, 2D and 3D animation and live draw, it truly specializes in the service that began it all – whiteboard animation.

Thriving on culture, imagination and technology, ideaMACHINE Studio has helped clients grow from zero customers to a million in just a few years, all through effectively communicating messages through engaging animations. Today, ideaMACHINE Studio is a leader in the animation industry and pursued by many businesses and PR agencies for creative marketing collateral.

Many businesses and organizations can benefit from utilizing services like ideaMACHINE Studio’s whiteboard animation to make complex topics and products easier to comprehend – a handy tool when pitching these complex items to media and consumers. This is particularly helpful for those agencies that work with industries such as human resources, artificial intelligence, technology or software solutions and are looking for creative and innovative ways to expand on a product or service offering.

Just a few months into this partnership, Bolt has already helped ideaMACHINE Studio secure a few early wins for ideaMACHINE Studio including having CEO Steve Day quoted as a thought leader in Target Marketing and The Marketing Insider.

Additionally, ideaMACHINE Studio is continuing to make waves in the video production industry as having been recently named recipient of two 2018 Communicator Awards in the online video category for the B2B branded content created for Ashling Partners and training video category created for Microsoft. Both projects earned the Award of Distinction.

With so many exciting projects in the works and an ever-expanding team, early in our tenure we announced ideaMACHINE Studio’s team base expansion to Washington D.C. with a new office opening. The D.C. office, located in the hip H Street corridor neighborhood, is the studio’s third location. With headquarters in New York and San Francisco, this new location accommodates growing demand in the market and allows ideaMACHINE to meet with local clients face-to-face.

Having worked with both nonprofit organizations and companies, ideaMACHINE is continuing to take on new and exciting projects. They currently have a partnership in the works with ASPCA to help raise awareness for the work the organization does to rescue animals from abuse, pass humane laws and share resources with shelters nationwide.

ideaMACHINE Studio is teaming up with influencer Matt Shirley to create a funny, light-hearted whiteboard animation video comparing dog and cat lovers that will help drive donations while providing a fun way to disseminate information to the organization’s followers.

With so much in the works for this amazing client, it goes to show what an incredible resource O’Dwyer’s is to PR professionals across the country.

Coming across ideaMACHINE Studio’s call for a PR agency ultimately led to a wonderful partnership with Bolt Public Relations. We are excited to see what exciting developments are on ideaMACHINE Studio’s horizon.


Caroline Callaway is president and founder of Bolt PR.