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Diffusion is now the PR agency of record in North America for Engage Studio, a direct-to-consumer jewelry company. Diffusion will introduce Engage to U.S. audiences, building brand awareness and mainstream media attention for its online ring-buying experience. The agency will execute media events offering previews of real and replica rings and campaigns educating consumers on the myths of the traditional engagement ring buying process, as well as elevating the direct-to-consumer concept.
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The Brandon Agency has been selected to manage social media, email marketing and paid digital media for Pearson Farm, a family-owned peach and pecan farm in Georgia. The firm will work to impact the growth of Pearson Farm’s e-commerce business as well as promoting the retail shop located on the farm. It will manage a full social media strategy including Facebook, Instagram, Pinterest and accounts in addition to email marketing and paid digital advertising. TBA's client roster includes Green Giant, Hampton Farms, CresCom Bank, Daytona Beach Area Convention & Visitors Bureau and Brittain Resorts & Hotels.
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CMW Media has scooped up OPTEC International, Inc., a company specializing in the distribution and acquisition of green technologies. CMW will develop integrated PR and marketing campaigns to raise awareness and brand recognition of OPTEC International and its Fuel Maximizer product within business, energy, technology, automotive, regional and international media outlets. The agency’s clients range from publicly traded companies to those in emerging markets—including the global cannabis industry.
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Laura Davidson Public Relations has picked up Tidal New York, a New Rochelle, NY-based company that manufactures flip-flops from materials employed in high-performance running shoes, using a state-of-the-art production process. The company, which has conducted design collaborations with major artists, employs a workforce that is primarily composed of veterans. It works with Heroes In Transition, a 501(c)3 organization dedicated to helping veterans and the families of veterans who are in need. LDPR’s client roster of travel and lifestyle clients also includes DuVine Cycling + Adventure, Marriott’s Convention & Resort Network and Abercrombie & Kent.
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3rd Coast PR of Chicago to launch Vino Blanco, canned wine from Michigan-based Fenn Valley Vineyards. The work will include outreach to trade and Midwest consumer media, along with an educational program to encourage people to choose the convenience of drinking wine from a can.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
