Diffusion is now the PR agency of record in North America for Engage Studio, a direct-to-consumer jewelry company. Diffusion will introduce Engage to U.S. audiences, building brand awareness and mainstream media attention for its online ring-buying experience. The agency will execute media events offering previews of real and replica rings and campaigns educating consumers on the myths of the traditional engagement ring buying process, as well as elevating the direct-to-consumer concept.
The Brandon Agency has been selected to manage social media, email marketing and paid digital media for Pearson Farm, a family-owned peach and pecan farm in Georgia. The firm will work to impact the growth of Pearson Farm’s e-commerce business as well as promoting the retail shop located on the farm. It will manage a full social media strategy including Facebook, Instagram, Pinterest and accounts in addition to email marketing and paid digital advertising. TBA's client roster includes Green Giant, Hampton Farms, CresCom Bank, Daytona Beach Area Convention & Visitors Bureau and Brittain Resorts & Hotels.
CMW Media has scooped up OPTEC International, Inc., a company specializing in the distribution and acquisition of green technologies. CMW will develop integrated PR and marketing campaigns to raise awareness and brand recognition of OPTEC International and its Fuel Maximizer product within business, energy, technology, automotive, regional and international media outlets. The agency’s clients range from publicly traded companies to those in emerging markets—including the global cannabis industry.
Laura Davidson Public Relations has picked up Tidal New York, a New Rochelle, NY-based company that manufactures flip-flops from materials employed in high-performance running shoes, using a state-of-the-art production process. The company, which has conducted design collaborations with major artists, employs a workforce that is primarily composed of veterans. It works with Heroes In Transition, a 501(c)3 organization dedicated to helping veterans and the families of veterans who are in need. LDPR’s client roster of travel and lifestyle clients also includes DuVine Cycling + Adventure, Marriott’s Convention & Resort Network and Abercrombie & Kent.
3rd Coast PR of Chicago to launch Vino Blanco, canned wine from Michigan-based Fenn Valley Vineyards. The work will include outreach to trade and Midwest consumer media, along with an educational program to encourage people to choose the convenience of drinking wine from a can.