Paul Bloch
Paul Bloch

Paul Bloch, who was chairman of Hollywood PR powerhouse Rogers & Cowan, died May 25 after a long illness. He was 78.

After a stint in the army, Bloch joined R&C in its mailroom in 1961. Mentored by founders Henry Rogers and Warren Cowan, Bloch served an array of stars including Tom Cruise, Eddie Murphy, Sylvester Stallone, Priscilla Presley, David & Victoria Beckham, Kevin Costner, Danny Glover, John Travolta and Sharon Stone.

Bloch, a Brooklyn native who moved to Los Angeles as a child and graduated from UCLA, was promoted to head of R&C's music division in 1975, which represented The Beach Boys, Julio Iglesias and The Bee Gees.

R&C, which is an Interpublic unit, said Bloch "remained relevant over the decades, always working with the newest talent of the current generation."

Plans are underway for a memorial service for Bloch.