Miriam Sapiro
Miriam Sapiro

Financial PR firm Sard Verbinnen & Co. has launched SVC Public Affairs to provide counsel on high-stakes situations (government oversight/investigations/regulations, CFIUS reviews, crisis/issues management) that could affect a client's reputation and market value.

Former US deputy trade representative Miriam Sapiro, who joined SV&C this year from Finsbury, and Purple Strategies co-founder Bruce Haynes will serve as vice chairs of SVCPA and co-heads of the DC office.

Sapiro worked for Presidents Reagan, Bush, Clinton and Obama at the State Dept., National Security Council and the White House.

Prior to Purple, Haynes was chief of staff to South Carolina Congressman Bob Inglis and staff counsel to two-term SC governor Carroll Campbell.

CEO George Sard and president Paul Verbinnen noted that decisions made in DC impact virtually all of their firm’s work. "Miriam and Bruce are proven executives and counselors with long experience and success in the Washington and international public affairs arenas, and we are already building a strong team around them to support our clients’ objectives," they said in a statement.