Margaret Key, most recently CEO of Burson-Marsteller’s sprawling Asia-Pacific region, has joined Zeno Group to helm its APAC operation.
Zeno, which is a Daniel J. Edelman Co., has 135 staffers in India, Singapore, Malaysia, Indonesia and Australia.
They serve clients such as Johnson & Johnson, Prudential, Temasek, Intel, Lenovo, Netflix and Wuling Motors.
“In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy,” said Zeno chief Barby Siegel in a statement. “This is especially important as more and more of our clients look to us for an integrated Asia solution.”
Prior to B-M, Key was managing director for Edelman in Japan and Korea and communications staffer at Hyundai and Hilton in South Korea.
She has managed pan-Asia campaigns for Delta, Ford Motor, Bayer, LG and Huawei.
Key will be based in Seoul.