Hill+Knowlton Strategies has inked a two-month project with Saudi Arabia's Capital Market Authority, the Kingdom's market regulator.
CMA says its goal is to create an appropriate investment environment, boost confidence and reinforce transparency standards for all listed companies.
It also is charged with protecting investors and dealers from illegal activity.
H+K will develop communications, media and PR strategies to increase awareness of CMA's work and arrange speaking engagements for its chairman Mohammed El-Kuwaiz, co-founder of Derayah Financial and former consultant at McKinsey & Co..
The WPP is working for CMA as subcontractor to Mazin Abdulrazzak & Sons, a consulting firm in Riyadh.