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Finn Partners is teaming up with cancer-focused social platform Belong.Life as it works to expand its ability to reach patients, providers and other advocacy groups. A major part of that effort is the Belong.Life Patient Impact Survey, a set of 13 questions that were sent to randomly selected members of the Belong online community. Most of the questions address the degree of fatigue that patients feel during treatment and the effects that fatigue has on their ability to pursue adequate care. Belong co-founder and CEO Eliran Maliki says the survey shows that effective communication about such treatment-related symptoms as fatigue “can help patients stay on course with better quality of life.” Finn Partners managing partner and global health practice head Gil Bashe says the firm “has long recognized that communication plays a vital role in helping people learn about their health, and when necessary, manage diseases such as cancer.”
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William Mills Agency has been engaged to execute public relations and marketing services for Zenmonics, a Charlotte, NC-based global provider of omnichannel software that supports all channels in a financial institution on a single platform. “Partnering with William Mills Agency will further support our company’s standing as a leading technology provider for financial institutions,” said Chris Siemasko, chief product officer of Zenmonics. “The agency’s well-established reputation in providing marketing and public relations services for the financial industry, especially fintech, was the leading factor in why we chose to begin our engagement.”
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Osborn Barr has been hired to work on rebranding and digital projects for Nutrien Ltd., a global retail distribution network that provides crop inputs and services at more than 1,500 locations across North and South America. “O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences,” said Nutrien VP of marketing Brent Smith. O+B | P’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn and Visit Central Florida.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
