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Finn Partners is teaming up with cancer-focused social platform Belong.Life as it works to expand its ability to reach patients, providers and other advocacy groups. A major part of that effort is the Belong.Life Patient Impact Survey, a set of 13 questions that were sent to randomly selected members of the Belong online community. Most of the questions address the degree of fatigue that patients feel during treatment and the effects that fatigue has on their ability to pursue adequate care. Belong co-founder and CEO Eliran Maliki says the survey shows that effective communication about such treatment-related symptoms as fatigue “can help patients stay on course with better quality of life.” Finn Partners managing partner and global health practice head Gil Bashe says the firm “has long recognized that communication plays a vital role in helping people learn about their health, and when necessary, manage diseases such as cancer.”
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William Mills Agency has been engaged to execute public relations and marketing services for Zenmonics, a Charlotte, NC-based global provider of omnichannel software that supports all channels in a financial institution on a single platform. “Partnering with William Mills Agency will further support our company’s standing as a leading technology provider for financial institutions,” said Chris Siemasko, chief product officer of Zenmonics. “The agency’s well-established reputation in providing marketing and public relations services for the financial industry, especially fintech, was the leading factor in why we chose to begin our engagement.”
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Osborn Barr has been hired to work on rebranding and digital projects for Nutrien Ltd., a global retail distribution network that provides crop inputs and services at more than 1,500 locations across North and South America. “O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences,” said Nutrien VP of marketing Brent Smith. O+B | P’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn and Visit Central Florida.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
