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Finn Partners is teaming up with cancer-focused social platform Belong.Life as it works to expand its ability to reach patients, providers and other advocacy groups. A major part of that effort is the Belong.Life Patient Impact Survey, a set of 13 questions that were sent to randomly selected members of the Belong online community. Most of the questions address the degree of fatigue that patients feel during treatment and the effects that fatigue has on their ability to pursue adequate care. Belong co-founder and CEO Eliran Maliki says the survey shows that effective communication about such treatment-related symptoms as fatigue “can help patients stay on course with better quality of life.” Finn Partners managing partner and global health practice head Gil Bashe says the firm “has long recognized that communication plays a vital role in helping people learn about their health, and when necessary, manage diseases such as cancer.”
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William Mills Agency has been engaged to execute public relations and marketing services for Zenmonics, a Charlotte, NC-based global provider of omnichannel software that supports all channels in a financial institution on a single platform. “Partnering with William Mills Agency will further support our company’s standing as a leading technology provider for financial institutions,” said Chris Siemasko, chief product officer of Zenmonics. “The agency’s well-established reputation in providing marketing and public relations services for the financial industry, especially fintech, was the leading factor in why we chose to begin our engagement.”
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Osborn Barr has been hired to work on rebranding and digital projects for Nutrien Ltd., a global retail distribution network that provides crop inputs and services at more than 1,500 locations across North and South America. “O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences,” said Nutrien VP of marketing Brent Smith. O+B | P’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn and Visit Central Florida.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
