Ruder Finn has named Fred Hawrysh to the new post of executive VP-head of integrated communications.
Mostly recently, he served as North American CEO at Y&R’s PPR Communications, where he led its offices in New York, DC, Austin and San Francisco.
Earlier, Hawrysh was global communications chief at Accenture and corporate affairs head at Thomson Reuters.
RF CEO Kathy Bloomgarden called the creation of the position part of the firm's ongoing transformation. “With a keen understanding not only of corporate communications and crisis management but also community building and using analytics to drive business decisions, Fred will bring a 360 viewpoint to our strategy as we continue to grow,” she said in a statement.
Hawrysh, who reports to Bloomgarden, is to find and develop business, build capabilities and create new platforms for growth.