People on the Move

James Atkins

Marathon Strategies has hired James Atkins and Joshua Baca as managing directors, and Anthony Hogrebe as senior VP. Atkins comes to Marathon from Burson-Marsteller, where he was a managing director in the firm’s U.S. corporate & financial practice, providing counsel to such companies as Coca-Cola, Samsung and Uber. He will be working with Marathon founder Phil Singer to oversee Marathon’s growth strategy, operations and client engagements. Baca joins Marathon from DDC Public Affairs where he was most recently a senior vice president. An alumnus of the Romney 2012 campaign, Baca leads Marathon’s D.C. office and national public affairs programs. Hogrebe was previously senior vice president, public affairs at the New York City Economic Development Corporation, leading strategy and media efforts on job creation and real estate development in the city. He will focus on a mix of New York and national communications programs.

Jonathan Heit

Allison+Partners has promoted Jonathan Heit to global president, a newly created position. Heit, who co-founded the agency in 2001, most recently served as president of the Americas. He will now add responsibility for Allison+Partners’ Asia business to his list of duties. Anne Colaiacovo, who has been serving as chair of the Eastern region and co-chair of the firm’s consumer marketing practice, has been promoted to president of North America. The agency also promoted Matthew Della Croce to global president of Europe and its corporate practice, and Cathy Planchard to global president of the All Told practice, which encompasses research, content, creative, digital and measurement offerings.

Keri Mattox

W2O has named Keri Mattox global lead, integrated corporate communications, for W2O pure. Mattox joins W2O pure from healthcare company AmerisourceBergen, where she was vice president, corporate & investor relations. She also held executive leadership team level positions at Endo International and Auxilium Pharmaceuticals, and spent seven years at Pure Communications prior to its acquisition by W2O, where she was executive vice president and managing director. In her new role, Mattox will work to strategically expand the firm’s C-suite crisis communications and investor relations offering. She also will play a key role in building and leading W2O’s office in Philadelphia.

Katie McCubbin

Crosby Marketing Communication has promoted Katie McCubbin, Gabrielle Weber and Jenn Brohinsky to the role of integration supervisor. McCubbin, a four-year member of the Crosby team, oversees the implementation of integrated communications programs, PSAs and digital campaigns. Before coming to Crosby, she was as a senior project manager at T. Rowe Price. Weber, who served as served as a senior communications specialist at Abt Associates prior to joining Crosby in 2015, supervises multi-faceted communications programs for clients in Crosby’s government practice. Brohinsky, who also was a senior communications specialist at Abt before coming to Crosby, supervises national communications programs for Crosby clients, including HHS agencies.