The New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.
Betty Liu, founder of Radiate and 10-year veteran of Bloomberg TV, will join the NYSE as executive vice chairman effective July 9.
Working with NYSE chairman Stacey Cunningham and COO John Tuttle, Liu will produce content and live events to cultivate connections among the NYSE's 2,400 listed companies. The goal is to make an NYSE listing more valuable than one on arch-rival NASDAQ.
Radiate has a library of more than 2,000 video lessons from CEOs and thought leaders.
Cunningham said Liu would leverage the Radiate platform to "help us offer our customer's even more opportunities to tap the NYSE network to connect and share ideas on the global stage."
Most recently at Bloomberg, Liu co-anchored "Daybreak Asia" and "Daybreak Australia." She's also worked for the Financial Times, CNBC and Dow Jones.
Atlanta-based Intercontinental Exchange Inc. owns the NYSE.