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Italian PR and consultancy firm Heritage House Reputation Architects has become a partner agency of PROI Worldwide. Established in 2014 in Milan, with an office in Rome, Heritage House offers services in reputation building, crisis management and CSR, as well as business education. According to PROI Worldwide global chair Clare Parsons, Heritage House’s focus on improving and defending corporate reputation and its investments in stakeholder engagement, corporate reputation and CSR made the agency a natural choice to include in PROI Worldwide’s global partnership. “Our growth in the Italian market will also be enhanced by a third office in Rome,” Parsons said.
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Business Wire and digital PR platform TrendKite have announced that they will integrate TrendKite analytics into Business Wire’s NewsTrak reports as part of its Global-Mobile-Social-Measureable suite of services. The integrated service is the first offering to emerge from the recently announced partnership between the two companies. “Measuring organic press release pickup and business impact has been extremely difficult, if not impossible, because PR industry monitoring tools haven’t kept pace with the rest of the marketing stack,” said TrendKite CEO Erik Huddleston. He says that the new service offers users a “solution to measure the true impact of their public relations efforts including reach, key message pull-through and organic impact of your press release.”
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Chicago-headquartered Flowers Communications Group has expanded its service into the Los Angeles market. Flowers, a 100 percent minority-owned, women-owned firm that is celebrating its 27th anniversary, is also expanding Greenhouse Studio, its creative services division, as well as building up its experiential marketing capabilities and work in diversity and inclusion. Agency founder Michelle Flowers Welch was recently honored with the 2017 Distinguished Senior Leader Award by the Public Relations Society of America Chicago Chapter. The firm also won two 2018 Golden Trumpet Awards from Publicity Club of Chicago for a Jack Daniel’s PR campaign, and video content work for MillerCoors, as well as a Silver Trumpet for video content work for the Chicago Park District.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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