Nearly half of Facebook users in the U.S. cited privacy concerns as the reason why they’re now sharing less content on social media than they used to, according to a recent survey by Thomson Reuters.
According to the Thomson Reuters survey, 47 percent of U.S. Facebook users claim that concerns surrounding privacy are the reason they’re now sharing less content with friends and followers on social media. One in five — 20 percent — cited negative stories they’ve seen in the news as the reason why they’re sharing less content than before.
Nearly half — 44 percent — of Facebook users said they’ve changed their privacy settings on the site recently, 76 percent said they haven't increased the amount of content they share their friends/followers and 93 said they haven't increased the amount of content they share with the overall public.
A majority of Facebook users polled — 69 percent — said they consider it “very important” to control who gets to see the information they share on the platform, and 49 percent said they feel they currently have at least “some control” over who gets to see the information they share.
On the other hand, only 18 percent of respondents admit to using Facebook less than they used to. Nearly half of Facebook users — 49 percent — said they haven’t changed how often they access the site, with more than half — 51 percent — still claiming to use the platform “continuously throughout the day.” More than a quarter — 26 percent — said they actually now use it more than ever. Only one percent of respondents admitted deleting their account.
Findings for Thomson Reuters’ “Social Media Usage Poll” was conducted by market research company Ipsos Public Affairs, and drew on a sample of nearly 2,200 U.S. adults in late April.