Accounts in Transit

Sachs Media Group has been engaged by the Florida Chamber Foundation, a solutions development and research organization working in partnership with state business leaders, as public relations agency for its FLORIDA 2030 report. The agency will promote earned media coverage and thought leadership around the report’s overarching principles of global competitiveness, high-paying jobs, and vibrant communities, leveraging six statewide summits, each focusing on a pillar of Florida’s economic future. The effort will culminate with the formal rollout of the Florida 2030 report and vision at the Florida Chamber Foundation’s Future of Florida Forum in Orlando September 26 and 27.

Kwittken has been selected as the PR agency of record for Flyp, an FDA-cleared portable nebulizer from Convexity Scientific. Kwittken will be responsible for driving positive brand awareness and establishing credibility in the nebulizer market through a variety of initiatives, including a highly targeted media relations campaign, participation in consumer health events, partnerships with key opinion leaders in the respiratory health space, and powerful storytelling around patient success stories. The campaign will be geared toward patients who suffer from respiratory diseases such as asthma and COPD as well as healthcare professionals who treat those patients.

RMD Advertising, a specialist in challenger food brands, has added Better Than Coffee to its client roster. RMD will help Better Than Coffee expand awareness and reach of the brand’s natural energizing bars. The product line will rely on RMD’s tactical counsel through an increased focus on brand strategy and public relations. Better Than Coffee’s products contain no chemicals and very little sugar as well as being non-GMO, gluten-free, soy-free, dairy-free, certified kosher and vegan. “The addition of Better Than Coffee to our portfolio of challenger food brands is exciting. It’s a unique product that deserves its share of the limelight,” said Sue Reninger, managing partner, client brand strategy, RMD Advertising.