Joele Frank is working L Catterton’s $200M investment in The Honest Co., the Los Angeles natural beauty products marketer founded by actress Jessica Alba.
The Greenwich, CT, private equity firm has $15B in assets and ranks as the No. 1 consumer-focused PE operation.
Scott Dahnke, co-CEO of Catterton, said the Honest investment is designed to “leverage our long-standing experience in the better-for-you space and extensive operational expertise in support of THC as it drives omni-channel growth.”
THC, which is active in e-commerce, 17,000 retail North American retail outlets and direct-to-consumer markets, plans to expand in Europe next spring via a deal with Douglas, the No. 1 beauty retailer on the Continent with 2,500 stores.
Alba said it was always her dream to grow the company into a global brand.
Joele Frank, Wilkinson Brimmer Katcher’s Andi Rose and Andrew Squire represent L Catterton in the deal for THC. The firm also is working Catterton’s investment in Spain’s Goiko Grill.
Zeno Group, which is a Daniel J. Edelman Co., has Courtney Urban handling THC.