Geoffrey Weill Associates has been engaged by The Japan National Tourism Organization to handle its PR in the US. In addition to working on the organization's Enjoy my Japan campaign, Weill will concentrate on widening Americans' interest in being exposed to and seeing more of Japan than just Tokyo and Kyoto, and to underscoring to travelers that Japan is both affordable and much closer than many other destinations on Americans' bucket lists.
"We look forward to helping augment the number of Americans visiting Japan, especially in light of the 2020 Summer Olympics," said Geoffrey Weill.
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Powerhouse Communications has been retained to lead awareness efforts for Mountain Mike’s Pizza. With a focus on growth in both new and existing markets, Mountain Mike’s is on schedule to open more than 20 new restaurants this year. Powerhouse has been tasked with supporting the brand’s expansion efforts by generating impactful consumer and franchise communications. “We’re impressed with what Powerhouse has accomplished for other foodservice brands and know their expertise and creative energy will prove to be an asset as we introduce the signature Mountain Mike’s experience to pizza lovers around the country,” said Mountain Mike’s Pizza co-CEO Ed St. Geme.
The S3 Agency has picked up cleaning industry leader
Carbona. S3 will be raising brand awareness of such Carbona products as the Stain Devils laundry stain removal system and its range of oxy-powered carpet cleaners. Carbona started out in 1908 by introducing the first 100 percent nonflammable stain remover and most recently launched another first-to-market advancement: the first washing machine cleaner with activated charcoal.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
