Geoffrey Weill Associates has been engaged by The Japan National Tourism Organization to handle its PR in the US. In addition to working on the organization's Enjoy my Japan campaign, Weill will concentrate on widening Americans' interest in being exposed to and seeing more of Japan than just Tokyo and Kyoto, and to underscoring to travelers that Japan is both affordable and much closer than many other destinations on Americans' bucket lists.
"We look forward to helping augment the number of Americans visiting Japan, especially in light of the 2020 Summer Olympics," said Geoffrey Weill.
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Powerhouse Communications has been retained to lead awareness efforts for Mountain Mike’s Pizza. With a focus on growth in both new and existing markets, Mountain Mike’s is on schedule to open more than 20 new restaurants this year. Powerhouse has been tasked with supporting the brand’s expansion efforts by generating impactful consumer and franchise communications. “We’re impressed with what Powerhouse has accomplished for other foodservice brands and know their expertise and creative energy will prove to be an asset as we introduce the signature Mountain Mike’s experience to pizza lovers around the country,” said Mountain Mike’s Pizza co-CEO Ed St. Geme.
The S3 Agency has picked up cleaning industry leader
Carbona. S3 will be raising brand awareness of such Carbona products as the Stain Devils laundry stain removal system and its range of oxy-powered carpet cleaners. Carbona started out in 1908 by introducing the first 100 percent nonflammable stain remover and most recently launched another first-to-market advancement: the first washing machine cleaner with activated charcoal.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
