Geoffrey Weill Associates has been engaged by The Japan National Tourism Organization to handle its PR in the US. In addition to working on the organization's Enjoy my Japan campaign, Weill will concentrate on widening Americans' interest in being exposed to and seeing more of Japan than just Tokyo and Kyoto, and to underscoring to travelers that Japan is both affordable and much closer than many other destinations on Americans' bucket lists.
"We look forward to helping augment the number of Americans visiting Japan, especially in light of the 2020 Summer Olympics," said Geoffrey Weill.
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Powerhouse Communications has been retained to lead awareness efforts for Mountain Mike’s Pizza. With a focus on growth in both new and existing markets, Mountain Mike’s is on schedule to open more than 20 new restaurants this year. Powerhouse has been tasked with supporting the brand’s expansion efforts by generating impactful consumer and franchise communications. “We’re impressed with what Powerhouse has accomplished for other foodservice brands and know their expertise and creative energy will prove to be an asset as we introduce the signature Mountain Mike’s experience to pizza lovers around the country,” said Mountain Mike’s Pizza co-CEO Ed St. Geme.
The S3 Agency has picked up cleaning industry leader
Carbona. S3 will be raising brand awareness of such Carbona products as the Stain Devils laundry stain removal system and its range of oxy-powered carpet cleaners. Carbona started out in 1908 by introducing the first 100 percent nonflammable stain remover and most recently launched another first-to-market advancement: the first washing machine cleaner with activated charcoal.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
