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SRA Communications, a division of Kellen, has launched as a full-service, integrated communications marketing firm, with primary U.S. offices in New York, Atlanta, Chicago and Washington D.C. It offers services including public relations, digital communications strategy, crisis communications & issues management, employee communications, marketing research, online presence management, creative & advertising, and government & public affairs. SRA says it has 125 corporate and association clients, including North American International Toy Fair, Tranist Wireless, Sweet ‘N Low, Copper Development Association, Lilly's Pasta and Girl Scouts.
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Airfoil Group, a tech-focused PR and marketing firm, has launched a new peer agency, Airfoil Digital. The agency will specialize in executing strategies for clients seeking to engage new digital audiences. Airfoil Digital will be led by Jon Pielak, who previously ran his own digital consultancy company, Empathic. He has also served as managing director at digital product invention company Vectorform. In its first year of operation, the new agency plans to focus on working with Airfoil’s SMB and mid-market clients, helping them to identify opportunities to become disruptors in their respective spaces. Airfoil has offices in Detroit, Silicon Valley and New York.
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IPREX has launched a new website that provides a global communication platform for partner agencies to connect and find resources. The new IPREX global communication platform lets users navigate to 12 specific practice groups and see partner agencies. The practice groups include business to business; consumer; corporate; crisis communication; education, environment and energy; financial; food and beverage; healthcare; public affairs; technology; and travel, tourism and hospitality. “As we continue to serve clients from around the world, our partner agencies will use this platform for enhanced communication, sharing information, creating global agency teams and ultimately providing clients better service,” said IPREX global president Andrei Mylroie.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
