![]() Catherine Doyle |
PAN Communications has hired Catherine Doyle as vice president and co-lead of the firm’s leadership team in San Francisco. Doyle joins PAN from LEWIS, where she served as vice president, with responsibility for strategy, messaging and positioning for clients in the telecom, security, mobile and marketing tech industries. Before that, she was a senior account executive at Loomis Group. At PAN, Doyle will support PAN’s San Francisco office in targeting late-stage tech companies. She will focus on building the agency’s technology portfolio in the Bay Area and fostering employee growth.
![]() Alexandra Lazorchak |
APCO Worldwide has hired Alexandra Lazorchak as senior strategy, health strategy, based in New York. Lazorchak was previously at the firm from 2012 to 2015, serving as vice president, health care. Most recently, she was senior vice president, health care at Weber Shandwick. Before that, she was team leader at Biosector 2. “Alex’s insights from her more than ten years of experience helping health care and pharmaceutical companies craft messages and safeguard their reputations will be invaluable to our current and future clients,” said APCO executive director Eliot Hoff. “We’re delighted to welcome her back to APCO.”
![]() Nicole Fry |
rbb Communications has brought on three new team members and promoted three current employees. Nicole Fry joins the firm from 5W Public Relations as a senior account executive. Kristine Janata and George Protopapadakis are being brought on as assistant account executives. Janata will work with clients in the real estate and travel sectors, while Protopapadakis works with clients across real estate, professional services, and higher education. In addition, Luisa Yen is being promoted to account manager, and Hannah Bursack and Victoria Gomez have been moved up to account executive positions.




Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events.
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.



