Tom Crawford
Tom Crawford

FTI Consulting has established a global advisory practice within the strategic communications group to tackle 'freedom to operate' issues related to entering and prospering in new markets.

Tom Crawford, who joined FTI in 2013 with its acquisition of his C2 Group lobbying operation, helms the GAP.

Mark McCall, chief of the strategic communications unit, noted that globalization is more than just market access as countries exercise sovereignty via taxing, regulating and protecting their markets.

“There is a fundamental shift in how companies must adapt to gain or maintain freedom to operate – the ability to execute its business plan and level the playing field without interference or disadvantage," he said in a statement.

With nationalism on the rise, "companies must demonstrate their value to society, align with sovereign agendas and create proof points that they are local businesses," added Crawford.

Based in DC, Crawford's team can tap into the expertise of FTI's 700 communicators who have access to 185 countries.