 Vanessa Arnone |
Didit has hired Vanessa Arnone as digital account director; Kelly Ward as director, media; and Joshua Smith as account director at Didit DM, the agency’s direct mail facility. Before coming to Didit, Arnone created and ran the digital communications department for Grammy-award winning artist Alicia Keys. At Didit, she will serve as a client-facing consultant to identify, plan and assess integrated marketing campaigns. Kelly comes to Didit from ad buying consultancy Criterion Global, where she served as senior account manager at Criterion Global, a leading international ad buying consultancy. In her new position, she will be responsible for display media strategy and buying as well as online campaign generation, optimizations and reporting on performance metrics. Smith comes to the firm from CCG Marketing Solutions, where he was senior account manager.
 Holly Baird |
Sitrick And Company has promoted Holly Baird to partner. Since joining the firm 13 years ago, Baird has worked on over 200 cases involving high profile individuals, companies and not-for-profits in the sports, entertainment and corporate worlds. She specializes in crisis and reputation management, media relations strategy and implementation, litigation support, advertising and marketing and social media development Prior to joining Sitrick, Baird worked for Ogilvy & Mather and CBS Enterprises/KingWorld.
 Maria Bayas |
R&J Strategic Communications has promoted Maria Bayas from account coordinator to digital account strategist. Bayas who has been with R&J since 2016, will position clients’ digital content in the channels most conducive to achieving maximum engagement with their audiences. She will also work with clients to implement digital strategies that align with their marketing objectives and integrate with the agency’s PR and creative teams.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
