 Vanessa Arnone |
Didit has hired Vanessa Arnone as digital account director; Kelly Ward as director, media; and Joshua Smith as account director at Didit DM, the agency’s direct mail facility. Before coming to Didit, Arnone created and ran the digital communications department for Grammy-award winning artist Alicia Keys. At Didit, she will serve as a client-facing consultant to identify, plan and assess integrated marketing campaigns. Kelly comes to Didit from ad buying consultancy Criterion Global, where she served as senior account manager at Criterion Global, a leading international ad buying consultancy. In her new position, she will be responsible for display media strategy and buying as well as online campaign generation, optimizations and reporting on performance metrics. Smith comes to the firm from CCG Marketing Solutions, where he was senior account manager.
 Holly Baird |
Sitrick And Company has promoted Holly Baird to partner. Since joining the firm 13 years ago, Baird has worked on over 200 cases involving high profile individuals, companies and not-for-profits in the sports, entertainment and corporate worlds. She specializes in crisis and reputation management, media relations strategy and implementation, litigation support, advertising and marketing and social media development Prior to joining Sitrick, Baird worked for Ogilvy & Mather and CBS Enterprises/KingWorld.
 Maria Bayas |
R&J Strategic Communications has promoted Maria Bayas from account coordinator to digital account strategist. Bayas who has been with R&J since 2016, will position clients’ digital content in the channels most conducive to achieving maximum engagement with their audiences. She will also work with clients to implement digital strategies that align with their marketing objectives and integrate with the agency’s PR and creative teams.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
