People on the Move

Vanessa Arnone

Didit has hired Vanessa Arnone as digital account director; Kelly Ward as director, media; and Joshua Smith as account director at Didit DM, the agency’s direct mail facility. Before coming to Didit, Arnone created and ran the digital communications department for Grammy-award winning artist Alicia Keys. At Didit, she will serve as a client-facing consultant to identify, plan and assess integrated marketing campaigns. Kelly comes to Didit from ad buying consultancy Criterion Global, where she served as senior account manager at Criterion Global, a leading international ad buying consultancy. In her new position, she will be responsible for display media strategy and buying as well as online campaign generation, optimizations and reporting on performance metrics. Smith comes to the firm from CCG Marketing Solutions, where he was senior account manager.

Holly Baird

Sitrick And Company has promoted Holly Baird to partner. Since joining the firm 13 years ago, Baird has worked on over 200 cases involving high profile individuals, companies and not-for-profits in the sports, entertainment and corporate worlds. She specializes in crisis and reputation management, media relations strategy and implementation, litigation support, advertising and marketing and social media development Prior to joining Sitrick, Baird worked for Ogilvy & Mather and CBS Enterprises/KingWorld.

Maria Bayas

R&J Strategic Communications has promoted Maria Bayas from account coordinator to digital account strategist. Bayas who has been with R&J since 2016, will position clients’ digital content in the channels most conducive to achieving maximum engagement with their audiences. She will also work with clients to implement digital strategies that align with their marketing objectives and integrate with the agency’s PR and creative teams.