 Michael Roth |
Interpublic is acquiring Acxiom Corp.'s data management unit for $2.3B, a transaction designed to enable the ad/PR giant to compete against Google and Facebook.
CEO Michael Roth said Acxiom Marketing Solutions "offers the deepest set of capabilities for helping companies navigate the complexity of creating personalized brand experiences across every consumer touchpoint."
Its 2,100 staffers have played a "foundational role in the marketing ecosystem," he added.
AMS co-presidents Dennis Self and Rick Erwin will remain in their posts, working in a stand-alone division aligned with IPG Mediabrands,
They will report to Arun Kumar, IPG's chief data/ marketing technology.
Morning Consult raises $31M in its first round of institutional financing to value the data intelligence company at $306M. James Murdoch's Lupa Systems was a top investor.
Eric Salama, who survived a stabbing attack about a year ago, has decided to step down as CEO of Kantar, now that WPP has completed the sale of a 60 percent stake in the data business to Bain Capital.
90 percent of Americans think tech companies should make a better effort this year to improve how they collect and share consumers’ online personal data.
Ahmad Al-Khatib, a former director of Cambridge Analytica focused on healthcare initiatives in the Middle East, has launched Auspex International geopolitical communications firm in London. (1 reader comment)
Verizon will launch Fifth Generation wireless residential broadband services in three to five U.S. markets in 2018, becoming the first company to do so.
