Martin Sorrell's S4 Capital corporate shell company topped bids from WPP and Accenture Interactive in the contest for MediaMonks, the Netherlands-based digital production shop.
The $300M deal is the first made by Sorrell since he was extracted from the helm of WPP, which he launched 33 years ago, in April
MediaMonks has 750 staffers in Amsterdam, Stockholm, London, New York, Los Angeles, Mexico City, Sao Paulo, Buenos Aires, Dubai, Shanghai, Singapore). They work for Google, Johnson & Johnson, Mercedes, Netflix and Amazon.
Sorrell, who will become "senior monk," said his acquisition "represents a significant step in building a new age, new era, digital agency platform for clients."
He plans to follow-up by adding data analytics and digital media platform companies to S4 Capital.
WPP claims Sorrell's deal breaches his confidentiality agreement, alleging that he reviewed MediaMonks' financials and growth prospects while still CEO at the ad/PR giant.
Project Associates handles PR for S4 Capital.