 Martin Sorrell |
Martin Sorrell's S4 Capital corporate shell company topped bids from WPP and Accenture Interactive in the contest for MediaMonks, the Netherlands-based digital production shop.
The $300M deal is the first made by Sorrell since he was extracted from the helm of WPP, which he launched 33 years ago, in April
MediaMonks has 750 staffers in Amsterdam, Stockholm, London, New York, Los Angeles, Mexico City, Sao Paulo, Buenos Aires, Dubai, Shanghai, Singapore). They work for Google, Johnson & Johnson, Mercedes, Netflix and Amazon.
Sorrell, who will become "senior monk," said his acquisition "represents a significant step in building a new age, new era, digital agency platform for clients."
He plans to follow-up by adding data analytics and digital media platform companies to S4 Capital.
WPP claims Sorrell's deal breaches his confidentiality agreement, alleging that he reviewed MediaMonks' financials and growth prospects while still CEO at the ad/PR giant.
Project Associates handles PR for S4 Capital.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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