Accounts in Transit

Group Gordon adds foursome: The Trust (Powered by the NFLPA), an NFL Players Association-sponsored organization that provides services and resources to former NFL players transitioning off the field; Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center; Benjamin N. Cardozo School of Law; and HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.

Child’s Play Communications picks up Boolean Girl Tech. It will manage media relations to launch and support Boolean Box, a build-it-yourself computer kit that encourages kids 8+ to code, build, invent and animate. Boolean Girl will also exhibit at Child’s Play Communications’ 2018 Kids & Family Expo, the only media event exclusively for tech products designed for children and parents. The agency launched a family-tech practice several years ago and has represented an array of companies in that space including littleBits, Primo Toys, Sphero, Bowhead Technology, Pai Technology, Urban Hello and more. In addition to the Kids & Family Tech Expo, Child’s Play recently launched Seriously STEM, an awards program designed exclusively to review and evaluate STEM toys for kids.

Beach House has put hair-care product Aquis on its agency roster. The firm will handle Aquis’ public relations and influencer marketing. Aquis is a hair towel that quickly and gently dries strands to a damp stage with less friction, to minimize frizz and damage. Beach House’s other beauty and hair-care clients include Sultra, Goldfaden MD, Bodyography, BABOR, Bondi Sands, Han Skin Care Cosmetics and Kerstin Florian.

Uproar PR has been named agency for Orlando-based businesses Hoar Construction and Lunar. The shop will work with both companies to provide strategic communications consulting services and boost brand awareness. Hoar Construction works on mixed-use retail, hospitality and major theme park projects, and Lunar combines Salesforce consulting services with its own SaaS products to bring together marketing, sales and technology.

Bender Group has been engaged by Trutek Corp. to initiate a digital and social public relations marketing campaign for NasalGuard Airborne Particle Blocker. The new product represents the latest advancement of Trutek’s electrostatic technology, which was originally developed for blocking allergens, with over 12 million tubes sold around the world. Trutek’s wholly-owned subsidiary, NasalGuard LLC, has exclusive rights to market and distribute the product. “We are confident that with the right social, digital and marketing can inspire and educate people who are eager to learn how NasalGuard can help them,” said Stacey Bender, CEO of Bender Group.