 Sarah Hirshland |
The United States Olympic Committee today named Sarah Hirshland CEO as the embattled organization seeks to rebound from the sex abuse scandal surrounding former USA Gymnastics doctor Larry Nassar.
Hirshland will join USOC in August from the US Golf Assn, where as chief commercial officer she’s responsible for global media, PR, community relations, content distribution, corporate partnerships, licensing and the Golfer Handicap Information Network.
Earlier, she was senior VP for strategic business development at Wasserman Media, developing sports marketing programs for American Express, Nokia, Wachovia and Nationwide Mutual Insurance Co.
Hirshland will take over for USOC acting CEO Susanne Lyons, who took the spot following the February resignation of CEO Scott Blackmun. He stepped down amid criticism of USOC’s handling of the Nassar scandal.
More than 250 girls and women alleged that Nassar abused them while under his medical care. He’s serving a 60-year sentence in federal prison.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
