 Sarah Hirshland |
The United States Olympic Committee today named Sarah Hirshland CEO as the embattled organization seeks to rebound from the sex abuse scandal surrounding former USA Gymnastics doctor Larry Nassar.
Hirshland will join USOC in August from the US Golf Assn, where as chief commercial officer she’s responsible for global media, PR, community relations, content distribution, corporate partnerships, licensing and the Golfer Handicap Information Network.
Earlier, she was senior VP for strategic business development at Wasserman Media, developing sports marketing programs for American Express, Nokia, Wachovia and Nationwide Mutual Insurance Co.
Hirshland will take over for USOC acting CEO Susanne Lyons, who took the spot following the February resignation of CEO Scott Blackmun. He stepped down amid criticism of USOC’s handling of the Nassar scandal.
More than 250 girls and women alleged that Nassar abused them while under his medical care. He’s serving a 60-year sentence in federal prison.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
