Weber Shandwick has acquired That Lot, social creative shop in London that was founded by British comedian David Schneider, writer David Levin and managing director David Beresford.
The firm, which bills itself as a social-first, platform-specific and production outfit, represents brands such as Channel 4, BBC, Fox, The Guardian, The Apprentice, Johnson & Johnson, HSBC and Have I Got News for You.
Andy Polansky, CEO of Weber Shandwick, said That Lot is “at the forefront of creating innovative and compelling social creative for a range of brands and businesses.”
Levin said while That Lot is geared to understanding and adapting to the way audiences use social media to ensure clients use the right platforms to engage audiences, telling powerful human stories is at the heart of what the firm does.
With the acquisition of That Lot and Flipside in 2016, Weber Shandwick has made London a hub of digital expertise.