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Ketchum has unveiled its Vital Health suite of services, designed to help companies in the health sector find the root causes of challenges and develop communications solutions to them. The suite represents a collaboration between Ketchum Health specialists and the agency’s communications specialty services, which include Ketchum Influencer Marketing, Ketchum 50+ and StoryWorks.health. Launching as part of the Vital Health suite is the Vital Diagnostic tool, which evaluates nine dimensions to determine a brand’s Vital Health Score: transparency, innovation, compliance, integration, social responsibility, patient-centricity, employer of choice, quality and industry leadership. Based on the Vital Health Score, Ketchum’s health experts provide a roadmap to optimize a company’s or brand’s marketing and communications strategies. Ketchum Health is one of the firm’s 14 core industry sectors established in its recent shift to a communications consultancy model.
 James Scully |
ICR has established an executive advisory & corporate transformation practice through an exclusive partnership with Elm Street Advisors. The practice will be led by James Scully, head of Elm Street Advisors and former J.Crew and Avon CFO and COO. Services include: business strategy execution; CEO and CFO mentoring/support; transformational, operational, and organizational change; financial value creating initiatives; and finance effectiveness. “I have known and respected the ICR team for many years and believe our partnership will leverage the best of our respective capabilities to add significant value to companies at critical stages in their life cycle, be they private, newly public or well-established,” Scully said.
 Mike Morey |
SKDKnickerbocker has formed a practice division dedicated to working with philanthropic organizations. The Foundations and Philanthropy Practice will help foundations best leverage their influence and expertise on behalf of their grantees, major initiatives, and institutional mission. It will deliver communications capacity support for grantee portfolios, develop and execute communications plans for major foundation-led initiatives, provide general support for foundation communications offices, and develop influence and thought leadership strategies for program officers and executive leadership. Mike Morey, managing director at SKDK’s New York public affairs practice, leads the firm’s philanthropy with the Rockefeller Foundation, the William and Flora Hewlett Foundation, the Andrew W. Mellon Foundation, and the Chan Zuckerberg Initiative, and has spearheaded the formation of this practice area.
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ECHOS Communications is putting on the NYC REVERB Brand Experience, a pop-up media showroom featuring 20 global brands in market sectors including active lifestyle, outdoor and consumer tech. Operating from a storefront location in New York’s Lower East Side, the invitation-only REVERB showroom will offer journalists a chance to connect with such brands as AGV, Castelli, Solo New York, Sportful and Urban Armor Gear, in what the agency says is “an authentic, casual setting.” Several of the brands will also unveil new products, collections and collaborations at the event. The showroom operates on July 18 and 19, and a related party will be held on the evening of the 18th.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
