French/West/Vaughan has added Las Vegas-based BlitzPredict, a startup that has launched a global sports information platform that is focused on sports and esports betting markets. BlitzPredict says it is the first company to record sports predictions to the blockchain, time-stamped against true market odds, to provide a permanent, verifiable record of an expert’s success. The BlitzPredict web app was released in June, launching analytics models for Major League Baseball and the FIFA World Cup. The platform also currently offers odds on Major League Soccer and MMA. BlitzPredict NFL content is scheduled to launch in August. FWV will lead the integrated marketing strategy designed to introduce the platform to industry observers and established bettors, as well as to those new to online wagering. BlitzPredict is positioning itself to be a leader in the space and is actively exploring potential marketing partnerships and technical integration opportunities.


Sage Communications has picked up HyTrust, Nuxeo, Population Association of America, ScienceLogic and ThirdEye Gen Inc. to its client roster. HyTrust is an automated cloud infrastructure security solution for the public and private sector. For HyTrust, Sage will develop PR messaging and marketing materials for ongoing media and social outreach as well as help inform high-level marketing strategy. Global software company Nuxeo provides a content management platform for business applications. The company is working with Sage to help raise awareness and establish a robust industry presence within the public sector. Population Association of America is a nonprofit, scientific, professional organization that supports the scientific study of the human population. ScienceLogic, a leader in AIOps, provides modern IT operations with actionable insights. Sage will serve as agency of record for ScienceLogic, providing PR and social strategy and support to drive market visibility and thought leadership. ThirdEye Gen Inc. develops augmented reality smart glasses for commercial and consumer verticals. Sage will conduct conducting ongoing media relations and trade show support for the company.


Magrino has bolstered its roster of travel clients with the addition of Joali Maldives, JW Marriott Turnberry Miami and Lotte New York Palace. Joali Maldives, an all-suite luxury resort slated to open in fall 2018, is set on its own private island in the Raa Atoll and will offer such amenities as 24-hour butler service, a personal infinity pool and an extensive kids’ program. Magrino will work with JW Marriott Turnberry Miami to help the property introduce a series of additions that include a newly expanded 25,000-square-foot spa, two grand ballrooms and the newly completed âme Spa & Wellness Collective. The property will officially reopen this fall. Lotte New York Palace, which is located in the heart of Midtown Manhattan completed a $140 million renovation in 2013.