Subject Matter has hired former Wall Street Journal national technology columnist Katie Boehret as a senior director in its strategic content practice.
Boehret joins the firm from Burson-Marsteller, where she developed business strategies, events and executive media plans for clients such as Ford Motor Company’s Mobility team, Sony and the Smithsonian Institution.
Before coming to B-M, she held senior editorial roles at Recode and The Verge, as well as spending over a decade at the Journal. While there, she helped launch WSJ’s AllThingsD.com tech site in collaboration with Walt Mossberg and Kara Swisher.
"It's rare to find a communicator with strategic and issue expertise married with a deep understanding of the news media,” said Subject Matter senior VP-content John Siniff. “Katie's experience in breaking down cutting-edge technology for consumers will translate across the many issues we work on with our clients.”
Subject Matter, based in Washington, D.C., bills itself as a “creative advocacy agency,” with specialties in both government relations and strategic communications.
Its services include coalition building, communications training, crisis management and producing integrated media campaigns for a roster of clients that includes MetLife, Nestle, the Association of American Railroads and Everytown for Gun Safety.