Per Hedman
Per Hedman

Health Unlimited has hired Per Hedman in London as director of digital engagement.

Hedman, who was appointed to HU's global operating board, said his role is to work with HU’s international team to use data to “build lasting and valuable relationships with consumers and their networks.”

Prior to HU, Hedman was European digital director for Nitrogen Group, senior management consultant at Across and global marketing director at Kadrige.

The firm also added Jamie Keenan, who is an alum of MSLGroup, Nuffield Health and Ogilvy CommonHealth Worldwide, as associate director of PR in the UK. He follows the recent addition of PR practice lead Ann Bartling.

Tim Bird, CEO of HU, said the recruitment of Hedman and Keenan represents his firm’s commitment to hiring talent “that understands how to segment and personalize messaging to improve conversations and drive value-based conversions.”

HU ranks No. 4 on O’Dwyer’s healthcare rankings with fee income of $25.9M.