 Per Hedman |
Health Unlimited has hired Per Hedman in London as director of digital engagement.
Hedman, who was appointed to HU's global operating board, said his role is to work with HU’s international team to use data to “build lasting and valuable relationships with consumers and their networks.”
Prior to HU, Hedman was European digital director for Nitrogen Group, senior management consultant at Across and global marketing director at Kadrige.
The firm also added Jamie Keenan, who is an alum of MSLGroup, Nuffield Health and Ogilvy CommonHealth Worldwide, as associate director of PR in the UK. He follows the recent addition of PR practice lead Ann Bartling.
Tim Bird, CEO of HU, said the recruitment of Hedman and Keenan represents his firm’s commitment to hiring talent “that understands how to segment and personalize messaging to improve conversations and drive value-based conversions.”
HU ranks No. 4 on O’Dwyer’s healthcare rankings with fee income of $25.9M.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer privacy and data security practices, as well as its ties with China's government.
Have a comment? Send it to 
No comments have been submitted for this story yet.