Allison+Partners has been named PR firm for the Greater Phoenix Economic Council. GPEC’s mission is to attract and grow businesses and advocate for the competitiveness of the Greater Phoenix area. Working with GPEC, Allison+Partners will be responsible for media relations, thought leadership, conferences and awards to help the organization promote Greater Phoenix as “The Connected Place.” The agency will execute a fully integrated PR campaign targeting c-suite decision makers, government affairs staffs, vice presidents of economic development and site selection committees. The account will be serviced out of the agency’s Phoenix office. “Allison+Partners demonstrated that it could not only amplify our public relations and content development efforts regionally but also has offices in all of our priority markets,” said GPEC President & CEO Chris Camacho.
Vox Solid Communications, a PR and digital marketing agency specializing in attractions and tourism; food and beverage; and non-profit organizations, has added immersive cannabis museum Cannabition to its client roster. Cannabition, which is slated to open this fall, is billing itself as Las Vegas’ first and only immersive cannabis museum and the world’s only cannabis-themed experience of its kind. The museum will feature such art works as a slide that empties into a pool of handmade foam “nugs,” enormous 7-foot buds and, at 23 feet, the world’s largest water pipe affectionately known as “Bongzilla.”
Diffusion has been selected as PR agency of record for SevenRooms, a reservation, seating and guest management platform that let operators create direct, personalized relationships with their guests. With a thought leadership program as a central component, Diffusion’s campaign aims to highlight the value of SevenRooms’ services, reinforced through strategically developed research and creative activations targeting decision makers in the restaurant and hospitality industry. The agency will also support product launches and partnership announcements with a media relations program. “From Diffusion’s proposal, it was clear to us that they understood how to communicate our vision,” said SevenRooms senior vp, marketing Marybeth Sheppard.
SourceCode Communications has added Scruff, a chat and dating app aimed at a gay audience, and Elvie, a health and lifestyle brand geared toward women, to its portfolio of consumer tech clients. SourceCode’s work for both clients will focus on building an integrated communications plan bolstered by campaign initiatives designed to establish thought leadership, accelerate customer awareness and drive business growth. Earlier this year, SourceCode Communications expanded its B2B tech practice with the addition of full-suite research-technology solutions provider FocusVision and SOCi, a reputation management and social media management solution for multi-location enterprises.
Carolyn Izzo Integrated Communications has grown its roster of hospitality clients with the addition of The Atlantic Hotel & Spa, an all-suite beach boutique hotel in Fort Lauderdale. CIIC will lead all positioning and strategic communications efforts for the hotel during the renovation of its 104 guest suites. The project is scheduled to be completed this fall. Among the new elements the hotel has recently introduced are an Italian-inspired beachfront restaurant, a rooftop bar and a partnership with Italian coffee brand Lavazza. “As we bring in new services and elevate our property, CIIC will be the ideal partner in repositioning our brand,” said the hotel’s senior director of sales and marketing Blanka Dewapura.