Rebecca Binder, who was at C-suite consulting firm Innosight, has joined RF|Binder as senior managing director.
She's the daughter of RF|Binder CEO Amy Binder and granddaughter of PR legend David Finn.
At Innosight, which was founded by Harvard Business School professor Clayton Christensen, Binder advised corporate executives on developing long-term transformational growth strategies.
Earlier, she did a stint in the federal practice of Booz Allen Hamilton, dealing with strategic planning, risk management, data quality and performance monitoring.
At the New York PR firm, Binder's responsibilities will include strategic planning, business/talent/culture development, operational efficiency and strategic communications consulting.