 Kimberly Krautter |
Tony DeMartino, former CEO of Cohn & Wolfe Atlanta and founder of The Titan Agency, has teamed with Kimberly Krautter, managing director of 13th Generation Strategies, to launch TDK Strategies in Atlanta.
DeMartino, who was senior VP at Fleishman-Hillard and head of crisis/litigation at Edelman, has counseled clients such as Coca-Cola, New York Life, Home Depot, Samsung, UPS and Hilton.
 Tony DeMartino & Chrisoula Baikos |
DeMartino expects TDK to bridge the gap between big advertising/PR firms and digital consulting operations. Krautter launched 13th Generation in 1992 to provide rapid response media, marketing and messaging teams to Fortune 500 companies, emerging tech operations, non-profits and public policy groups. The F-H alum has counseled non-profits such as Families First, Gateway Center, WonderRoot and the Laureus Sport for Good Foundation.
"Many analytics and digital services have become commoditized through automation, and it’s time for an agnostic firm that can bring the best in class forward in those various marketing and digital service categories to fit the need of the client,” he said.
Chrisoula Baikos, public policy advocate and consultant to the Human Rights Campaign, has joined DeMartino and Krautter.
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Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
