Omnicom has acquired Credera, the Dallas-based management and technology consultant that has more than 300 staffers and $80M in annual revenues.
With its focus on marTech and e-commerce platforms, Credera "works directly with the C-suite to help companies transform their business for the digital age," said Luke Taylor, CEO of OMN's precision marketing group.
Rob Borrego, who will remain at the helm of Credera, called OMC "an excellent strategic and cultural fit" that will provide access to a larger client base.
Formed in 1999, Credera serves clients such as Southwest Airlines, National Geographic and NRG. It also has offices in Houston and Denver.