 Sarah Tyre |
Weber Shandwick has hired Sarah Tyre, who was Burson-Marsteller's New York crisis lead, and Marc Drechsler, ex-head of Ketchum's financial communications practice, as executive VPs in New York.
Tyre spearheaded B-M's cybersecurity specialty, dealing with data breaches, inadvertent data loss or exposure, privacy and cyberattacks.
She'll be in charge of the cyber incident team within Weber Shandwick's crisis and issues group.
Drechsler, who was co-founding partner at Ketchum's Pleon Financial, has provided crisis and investor relations counsel to large companies in Europe and the US.
He will lead Weber Shandwick's financial communications operation, handling global capital markets positioning and special situations.
Pete Duda, executive vice president/co-lead of Weber Shandwick’s global crisis & issues unit, expects the special counsel savvy of Tyre and Drechsler, will be "essential assets to our clients and our team.”
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.