 Sarah Tyre |
Weber Shandwick has hired Sarah Tyre, who was Burson-Marsteller's New York crisis lead, and Marc Drechsler, ex-head of Ketchum's financial communications practice, as executive VPs in New York.
Tyre spearheaded B-M's cybersecurity specialty, dealing with data breaches, inadvertent data loss or exposure, privacy and cyberattacks.
She'll be in charge of the cyber incident team within Weber Shandwick's crisis and issues group.
Drechsler, who was co-founding partner at Ketchum's Pleon Financial, has provided crisis and investor relations counsel to large companies in Europe and the US.
He will lead Weber Shandwick's financial communications operation, handling global capital markets positioning and special situations.
Pete Duda, executive vice president/co-lead of Weber Shandwick’s global crisis & issues unit, expects the special counsel savvy of Tyre and Drechsler, will be "essential assets to our clients and our team.”
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
