 Sarah Tyre |
Weber Shandwick has hired Sarah Tyre, who was Burson-Marsteller's New York crisis lead, and Marc Drechsler, ex-head of Ketchum's financial communications practice, as executive VPs in New York.
Tyre spearheaded B-M's cybersecurity specialty, dealing with data breaches, inadvertent data loss or exposure, privacy and cyberattacks.
She'll be in charge of the cyber incident team within Weber Shandwick's crisis and issues group.
Drechsler, who was co-founding partner at Ketchum's Pleon Financial, has provided crisis and investor relations counsel to large companies in Europe and the US.
He will lead Weber Shandwick's financial communications operation, handling global capital markets positioning and special situations.
Pete Duda, executive vice president/co-lead of Weber Shandwick’s global crisis & issues unit, expects the special counsel savvy of Tyre and Drechsler, will be "essential assets to our clients and our team.”
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
A cyber incident plays by different rules. And if leaders don’t recognize those differences, their response will falter.
Discover how crisis communications has evolved and why proactive storytelling, digital strategy, and internal alignment are now essential to protecting reputation in a 24/7 media landscape.
Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
