Sarah Tyre
Sarah Tyre

Weber Shandwick has hired Sarah Tyre, who was Burson-Marsteller's New York crisis lead, and Marc Drechsler, ex-head of Ketchum's financial communications practice, as executive VPs in New York.

Tyre spearheaded B-M's cybersecurity specialty, dealing with data breaches, inadvertent data loss or exposure, privacy and cyberattacks.

She'll be in charge of the cyber incident team within Weber Shandwick's crisis and issues group.

Drechsler, who was co-founding partner at Ketchum's Pleon Financial, has provided crisis and investor relations counsel to large companies in Europe and the US.

He will lead Weber Shandwick's financial communications operation, handling global capital markets positioning and special situations.

Pete Duda, executive vice president/co-lead of Weber Shandwick’s global crisis & issues unit, expects the special counsel savvy of Tyre and Drechsler, will be "essential assets to our clients and our team.”