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Clarity PR of London has acquired San Francisco's DRSmedia, which has worked for clients such as AOL, LendingRobot, OpenFin, Wearhaus, BOKU and Ya Doggie. CEO/founder Sami McCabe says expanding into SF office is "strategically critical" to the long-term success of the tech firm that also has offices in New York and Berlin.
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Kwittken has changed its name to KWT Global. The change reflects what the MDC Partners Inc. firm says is its evolution as an integrated agency as well as marking a shift towards being known as a global brand strategy agency. “While Kwittken has traditionally been known for PR, that has not been our primary focus for several years now, and I’m excited to transition to a name that reflects our continued growth as an agency,” said global chairman and CEO Aaron Kwittken. Headquartered in New York City with offices in London and Toronto, KWT Global serves such clients as American Express, Amway, CGI, Orangetheory Fitness, Leesa Sleep, Deloitte, Pantone, Park Place Technologies, Quartz and PURE Insurance.
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KYNE has formed a network partnership with Agora Public Affairs & Strategic Communications, enhancing its capabilities and footprint in Latin America. With offices in Argentina, Colombia and Mexico, Agora has expertise in policy and government affairs, research and analytics. It is part of the Untold_ network, which includes advertising agency The Juju, strategic innovation consultancy Fogdog and market research and public opinion companyQuiddity. “The team at Agora represent some of the most talented communicators in Latin America and bring deep healthcare experience that will further strengthen our knowledge and skillset in the region,” said KYNE CEO and founder David Kyne.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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