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PAN Communications has formed a partnership with UpWell Health, a company that works directly with physicians, pharmacies and insurance companies to ensure that members receive the right prescriptions and medical supplies at the right time. PAN has conducted a media campaign to help UpWell launch its “True Cost of Diabetes” research report, resulting in coverage by CBS MoneyWatch, U.S. News & World Report, the Washington Post, Health Populi, WebMD and CNBC. PAN is also working to help differentiate UpWell Health in the prescription delivery service market. The agency’s client roster also includes SAP, AppDirect, Radial, MediaMath, Cogito and Maestro Health.
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Keith Sherman & Associates Public Relations is now representing The Sheen Center for Thought & Culture, Friedmans, “Be More Chill,” “Desperate Measures” and “Mike Birbiglia: The New One.” The Sheen Center, a project of the Archdiocese of New York, is a new arts center located in New York City’s Greenwich Village. Friedmans, the latest location of a family-run group of restaurants that feature a gluten-free menu, is located in the Theater District’s Edison Hotel. “Be More Chill” and “Desperate Measure” are musicals running Off-Broadway. “Mike Birbiglia: The New One” is a one-man show from the actor and comedian that is currently at the Cherry Land Theater.
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Baker Public Relations has been selected as the public relations agency of record for The Music Studio, a piano-based music school. Albany-based Baker PR will provide the school and its non-profit arm, The Music Studio Initiative, with a comprehensive strategic public relations plan intended to expand awareness of its programs and increase the impact of its outreach to the community. The Music Studio offers music programs for children aged two to 19, as well as for adults. Since its founding 42 years ago, more than 15,000 students have participated in The Music Studio curriculum.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
