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PAN Communications has formed a partnership with UpWell Health, a company that works directly with physicians, pharmacies and insurance companies to ensure that members receive the right prescriptions and medical supplies at the right time. PAN has conducted a media campaign to help UpWell launch its “True Cost of Diabetes” research report, resulting in coverage by CBS MoneyWatch, U.S. News & World Report, the Washington Post, Health Populi, WebMD and CNBC. PAN is also working to help differentiate UpWell Health in the prescription delivery service market. The agency’s client roster also includes SAP, AppDirect, Radial, MediaMath, Cogito and Maestro Health.
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Keith Sherman & Associates Public Relations is now representing The Sheen Center for Thought & Culture, Friedmans, “Be More Chill,” “Desperate Measures” and “Mike Birbiglia: The New One.” The Sheen Center, a project of the Archdiocese of New York, is a new arts center located in New York City’s Greenwich Village. Friedmans, the latest location of a family-run group of restaurants that feature a gluten-free menu, is located in the Theater District’s Edison Hotel. “Be More Chill” and “Desperate Measure” are musicals running Off-Broadway. “Mike Birbiglia: The New One” is a one-man show from the actor and comedian that is currently at the Cherry Land Theater.
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Baker Public Relations has been selected as the public relations agency of record for The Music Studio, a piano-based music school. Albany-based Baker PR will provide the school and its non-profit arm, The Music Studio Initiative, with a comprehensive strategic public relations plan intended to expand awareness of its programs and increase the impact of its outreach to the community. The Music Studio offers music programs for children aged two to 19, as well as for adults. Since its founding 42 years ago, more than 15,000 students have participated in The Music Studio curriculum.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
