Accounts in Transit

PAN Communications has formed a partnership with UpWell Health, a company that works directly with physicians, pharmacies and insurance companies to ensure that members receive the right prescriptions and medical supplies at the right time. PAN has conducted a media campaign to help UpWell launch its “True Cost of Diabetes” research report, resulting in coverage by CBS MoneyWatch, U.S. News & World Report, the Washington Post, Health Populi, WebMD and CNBC. PAN is also working to help differentiate UpWell Health in the prescription delivery service market. The agency’s client roster also includes SAP, AppDirect, Radial, MediaMath, Cogito and Maestro Health.

Keith Sherman & Associates Public Relations is now representing The Sheen Center for Thought & Culture, Friedmans, “Be More Chill,” “Desperate Measures” and “Mike Birbiglia: The New One.” The Sheen Center, a project of the Archdiocese of New York, is a new arts center located in New York City’s Greenwich Village. Friedmans, the latest location of a family-run group of restaurants that feature a gluten-free menu, is located in the Theater District’s Edison Hotel. “Be More Chill” and “Desperate Measure” are musicals running Off-Broadway. “Mike Birbiglia: The New One” is a one-man show from the actor and comedian that is currently at the Cherry Land Theater.

Baker Public Relations has been selected as the public relations agency of record for The Music Studio, a piano-based music school. Albany-based Baker PR will provide the school and its non-profit arm, The Music Studio Initiative, with a comprehensive strategic public relations plan intended to expand awareness of its programs and increase the impact of its outreach to the community. The Music Studio offers music programs for children aged two to 19, as well as for adults. Since its founding 42 years ago, more than 15,000 students have participated in The Music Studio curriculum.