Celebrity endorsements still increase the profiles of beauty and fashion products, but in some circles the stories of everyday people are taking over as the reigning fashion narrative du jour. The lifecycle and evolution of trends has been more democratized as well, as social media has replaced fashion spreads in its ability to kick off conversations regarding what’s new and exciting in the world of fashion today.
These are just some of the insights beauty and fashion PR experts recently shared with O’Dwyer’s.
Read full story in PDF version of O'Dwyer's Sep. '13 Beauty & Fashion PR Magazine.
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
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